A first draft is a starting point for better decisions. Before polishing the details, check whether it solves the problem in the brief and makes sense to the people it is intended to serve.
Check the message and hierarchy
Can a new visitor understand the offer? Is the most important information easy to find? Read the page from top to bottom and look for the moment where someone might become confused or lose their place.
Check that the primary action is visible and that its label describes what happens next. Remove competing messages that distract from the main purpose.
Look for consistency and accessibility
Review repeated patterns across the draft: spacing, type, colors, buttons, and labels should feel related. Consistency helps people recognize how an interface works and gives the design a more considered feel.
Check text contrast, readable type, descriptive labels, and keyboard access as the design becomes a working interface. Automated checks can help find issues, but they do not replace testing with people.
Give feedback that moves the work forward
Name the problem and the outcome you want. Instead of “make it better,” try “the primary action gets lost; make it easier to find.” Give examples when they clarify your intent, and avoid changing too many unrelated things at once.
Return to the original goal after each revision. Keep the decisions that improve the experience and make time to test important assumptions with the people the work is for.